Three great examples how co-creation help companies innovate.

One of the best ways to win the customers loyalty is to give the customers a seat at the design table. The process is called “co-creation”, where brands and consumers work together to jointly create better ideas, products and services. Companies innovate by implementing ideas coming directly from their own consumers thus becoming relevant and reducing risk in the process. Let’s start with some numbers. Hitachi Europe commissioned Longitude Research to survey 554 senior executives and directors across a range of sectors in Europe to understand the state of co-creation, and...