From initial consideration to loyal customers.

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process. For all brands, the ultimate goal is to motivate their customers to make a purchase. What motivates them to buy changes over time, with trends and the development of new technology. It is...