It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia’s premier design conference. This year the Pavilion was inaugurated by Prince Carl Philip of Sweden, Helena Storm, Consul General of Sweden and Edward Yau Secretary for Commerce and Economic Development of Hong Kong.
This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new forms of expression. Ung Svensk Form is a juried award and a traveling exhibition whose purpose is to broaden and deepen knowledge about young and innovative Swedish design. A major focus is the need to create and explore freely without having to respond to market demands. Ung Svensk Form is intended to fulfill an important function as a forum for encounters between designers, manufacturers and the general public.
Ung Svensk Form is organised by Svensk Form (The Swedish Society of Crafts and Design) in cooperation with ArkDes, IKEA, the City of Malmö and Stockholm Furniture & Light Fair.
Project Management: Johan M Persson
Design: Johan M Persson
Branding, Exhibition, Graphic Design, Project Management
November 1, 2018