Design Thinking & User Centric Development

THIS IS OUR CONSUMER DISCOVERY LAB FOR ASIA   In a massive shift, Asia is becoming the backbone of global economy driven by Asia's new upper middle class. It is predicted that by 2030 two-thirds of the global middle class will be living in Asia. . Asia's upper middle class The fastest-growing consumer group in Asia is the upper middle class, who are more willing to pay for premium quality goods and services (84%). By 2030, China is expected to be a middle class society, with 52% of the adults in the top income class, followed by...

Furniture

Tubbs was a project that evolved out of a project originally made for Karim Rashid. It later became a research project for us investigating furniture modularity. Clients are increasingly demanding flexibility in production and modular product offers. This project is an experimentation on how many different designs you can make from one basic construction. It enables us to offer customised design to a range of environment at a competitive price. We envision individual designers being able to customise selected parts for endless design variations. This project is under development so keep...

Ergonomics

We have a long and proactive relationship with Freebit. This enables us experiment with modifications of the C-shape to create new ergonomic solutions addressing the customers ever changing needs....

Smart Audio

Earphones with program Hot Keys that you personalize to make your life easier and more connected....