Todays’ speed of innovation is astonishing. The speed of innovation requires companies to have a well defined innovation process to keep up with the ever changing needs of the market, stakeholder and customers. The outcome is not limited just to technology, the most valuable companies today have reached their top position because they have innovated inside their business model to transform their whole industry sector. Google innovated in online advertising, Uber changed transportation from personal ownership to a service, and the list goes on. Today companies innovate in technology, process, product experience and business models. This has brought forward a need to have a innovation process that can be use in all these different business contexts. That is why we rely on Design Thinking.
Let us help you make the right business decisions for innovation and change using a user centered process. We use design thinking and service design processes to discover your business innovation opportunity. We use our workshops to provide access to and knowledge of new markets, enabling companies to make the right business decisions for innovation and expansion.
We facilitate workshops aimed to enable brands to better understand and empathise with consumer needs, values, behaviour and cultures. We identify KPIs and measure and test consumer drivers in a structured and scientific way using tools from Design Thinking and User Centred Design toolbox.
Reports suggests that to realise consensus growth forecasts—5.5 to 6.5 percent a year during coming decade, China must generate two to three percentage points of annual GDP growth through innovation. If it does, innovation could contribute much of the $3 trillion to $5 trillion a year to GDP by 2025.
This will push China to evolved from an “innovation sponge,” absorbing technology and knowledge from around the world, into a global innovation leader.
Our objective is to open doors for cross-pollination of technology and innovation between China, Asia and the world.