UX Research LAB

UX Research is a great tool for an array of reasons. The purpose is to empathize with people’s needs, to understand what they do, why they do it and most importantly how their attitudes, values or behaviours might interact with your business needs.
We also use UX Research in our process for a ‘build-test-learn’ iteration loops. This gives us a much better understanding of how system, service or product work in the hands of our users using early stage prototypes.



Qualitative In-home interviews

– Problem statement
– Questionnaire writing
– Screening of interviewees
– Interview Moderation
– Personality positioning
– Video and photography
– Translations
– Analysis
– Reporting
90min qualitative in-home interviews about food storage in Japan

Field Studies

System/service mapping

– Empathize with users
– Journey mapping
– Observations
– Document pain points
– Stakeholder interviews
– System/journey visualization

Mapping the municipal recycling journey with stakeholder

Journey Maps

We map how customers feel at the pre-purchase, purchase, and post-purchase stages as they attempt to navigate the system.
We focus on finding moments where the customers might have negative experiences and document this into problem statements.

Co-creation Workshops

Facilitation and training

– Empathy Mapping
– Journey Mapping
– Engagement Workshops
– Ideation Workshops
– Prioritisation
– Definitions
– Prototyping
– Testing
– Documentation & Reporting

Corporate Innovation training – Leading a group through a prioritization matrix exercise.


Build, test, learn iteration loop

Testing new ideas using prototypes or co-creating them together with stakeholders is one of the most rewarding and data rich activities you can immerse yourself in. Even with the most simple prototype (the simpler the better) you can collect layers of user data on needs, user behaviour and much, much more.
Physical solutions
Digital solutions


Asia’s emerging middle class

In a massive shift, Asia is becoming the backbone of the global economy. The drivers are Asia’s new upper middle class found in dense urban areas spread across its region. It is predicted that by 2030 two-thirds of the global middle class will be living in Asia.

The coming East-East corridor realized through RCEP will form the spine in this new global economy – goods will continue to be made in the East, but an increasingly large portion will also be sold in the East.

The fastest-growing consumer group in Asia is the upper middle class, who are more willing to pay for premium quality goods and services (84%). By 2030, China is expected to have completed its transformation to a middle class society, with 52% of the adults in the top income class, followed by 33% in the middle income group. (Source: CEIC forecast )

Power to choose identities and brands

These new middle-class consumers are for the first time able to define their own identities through the power of a disposable income and digital connectivity, while still maintaining strong ties to their cultural backgrounds. These blended identities allow them to express and shape new points of view regarding their preferred consumption.

Brands with enough cultural understanding of their consumers need can take advantage of the increasingly sophisticated pockets of demand for high-end products.

Factors Propelling Asian Consumers


Consumer behavior is mostly learned behavior, and mobile technology has been a prolific teacher. Mobile phones give consumers the chance for global cultural awareness. Through her phone, an Asian consumer can easily listen to music from Berlin, buy the latest fashions from Paris, and watch movies from Hollywood. With a rising middle class armed with technology, Asian consumers are turning into a driving force in the global economy.

Lastly, as Asia’s households redefine consumption, they will push Asian businesses to redefine investment markets. Market indicators will broaden to include Asian companies that fulfill consumer needs, rather than just manufacturers and commodity produce.


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The future of work

A distributed workforce. Distributed offices have become the new norm post covid pandemic, with employees revolting against a return to office plans even after vaccination becomes widely available. The most notable recent incident being Apple employees opposing a new mandate requiring them to return to in-person work at least three times a week starting this September, saying they prefer a flexible arrangement that allows them to work remotely if they choose to do so. While Apple’s shift to a flexible approach is seen as a sudden change of course from

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Technology Trends – Meet the New Wave of AI Headphones

As a design studio with a decade of experience in Audio design, we frequently review the market to refresh our knowledge and meet the visionaries driving the market to understand what the new and emerging trends are. Here is a summary of our latest findings in the headphones market. The headphones market is a fascinating place right now. Consumers are replacing wired headphones with wireless and true wireless headphones, creating the potential for wearers to manifest originality and enjoy high calibre audio experiences in a way that suits their lifestyle

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