UX – Mapping the customer journey

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process. For all brands, the ultimate goal is to motivate their customers to make a purchase. What motivates them to buy changes over time, with trends, attitudes and the development of new technology. Because...

Design of the Swedish Pavilion in Hong Kong

It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia's premier design conference.  This year the Pavilion was inaugurated by Prince Carl Philip of Sweden, Helena Storm, Consul General of Sweden and Edward Yau Secretary for Commerce and Economic Development of Hong Kong. This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new  forms of expression. Ung Svensk Form...