Customer experience encompasses every aspect of a company’s offering—the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability. Yet few of the people responsible for those things have given a sustained thought to how their separate decisions shape customer experience.
Today consumers have a greater number of choices than ever before, and more channels through which to pursue them. In such an environment, simple, integrated solutions to problems—not fragmented, burdensome ones—will win the allegiance of the time-pressed consumer.
Sprints are an excellent way to quickly evaluate your business ideas. A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product or service to the market.
We facilitate workshops for companies to move faster using tools and methods from design thinking so companies can better empathize with new consumer needs, values, behaviours and cultures.
We believe startups give great indicator of where the market is moving to. Together with the client we arrange tours to tech hubs in Shenzhen and other cities in Asia. We map and understand what new start-ups are copying & feeding off.
We speak with younger entrepreneurs to keep a finger on the pulse. The increasing speed in which technology is developed requires companies to get innovations to market quickly. Our Startup Ecosystem Safari gives companies opportunities to understand potential collaboration, competitors and buy-out option.
There are many large players making innovation moves in markets, we will provide a landscape analysis of these larger players as well startups.
Innovation does not just relate to technology. Innovation can be applied to an array of different activities, most commonly;
The most valuable companies today have reached their top position because they have innovated inside their business model to transform the whole industry sector.
The speed transformation that occurs has brought forward a need for a new problem-solving framework that can be use in all these different business settings. It is here we rely on Design Thinking.
One of the most dramatic developments of the past 30 years has been emerging Asia’s soaring consumption and its integration into global flows of trade, capital, talent, and innovation. In the decades ahead, Asia’s economies will in the next decade go from participating in these flows to determining their shape and direction.
Asia’s growth will be accompanied with some serious environmental challenges that only can be addressed through innovation, cooperation and adopting to a regenerative process.