We design and develop award-winning products and services using a “data first” philosophy. It allows us to develop empathy towards the users need, behaviour and attitude. We analyse the result and turn the insight into new products and services in cooperation with global partners and the best manufacturers in China’s greater bay.
我们本着“数据优先”的理念设计和开发屡获殊荣的产品和服务。这样使我们能够对用户的需求和行为产生同理心。我们分析结果，将数据 转化为洞察见解，并与全球合作伙伴和中国大湾区最佳制造商合作开发新产品。
We work with tools and methods from Design Thinking to support companies in qualitative research, insight, workshop facilitation and design sprints. Understanding the consumers’ need help us anticipate change which creates valuable strategic insights for transformation, innovation and growth.
我们使用设计思维提供的工具和方法来支持公司进行定性研究、洞察见解、举办工作坊和设计冲刺。了解消费者的需求有助于我们预测 变化，从而为转型、创新和增长创造宝贵的战略见解。
A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. In the same way as markets has matured and evolved so has design. Design has ...
I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired L...
