How consumers make decisions in 2019

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process. For all brands, the ultimate goal is to motivate their customers to make a purchase. What motivates them to buy changes over time, with trends and the development of new technology. It is...

Five pillars of innovation that every business can use.

Let's talk innovation. Can big businesses innovate? They have the resources, industry expertise and distribution at their disposal. They just need the right mindset, tools, and people. That is what most people say, right. That opinion was given a spin in a great article I read a few months back from DDB in cooperation with Byron Sharp at the University of South Australia. The thinking is significant because it challenges the long-standing business premise that growth is anchored to a consumer who makes reasonable and logical decisions to advance his lifestyle....

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