3 trends changing China.

After a decade in China we understand one thing - the customer culture is very different from the west. Yet, we realize that it is here growth will occur in the next decade. Companies are scrambling to decipher what to keep and when to change as they design for the second largest consumer market in the world. The most successful companies we work with spend time empathizing with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try...

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