Understanding your customers’ need and behaviour is key when innovating new ideas, particularly in cultures different from your own. We offer seasoned service in Qualitative Interviews to analyse customers’ needs, values, behaviours and attitudes. Understanding these help us to anticipate change which create valuable strategic insights for our clients.
Deliverables: Screenings, Interview Guides, Top Line Reports, Analysis and Customer Journeys


Our award-winning Industrial Design service has accumulated a decade of experience in consumer electronics. We are particularly strong in Ergonomics, Audio, IoT and Home Automation after working exclusively with top-tier brands and in close co-operation with the best manufacturers in Hong Kong, Shenzhen and the China Greater Bay.
Deliverables: Concepts, CAD Design, Prototyping, CMF and Mechanical Engineering EE, FW, SW


With a strong foothold in the design thinking methodology we analyse the insights from the customer studies to identify opportunities. We Prototype and Transform ideas with our fast moving team in cooperative workshops to identify the most viable, relevant and most attractive solution for the customer, segment or for the relevant stakeholder.
Deliverables: Co-Creation workshops, Prototyping, Competitive analysis, Value Propositions.

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Our long experience in IoT makes us a natural partner for user interface design for APP and other types of interfaces. We design easy-to-use interfaces allowing customers to interact with their devices and support companies in their digital transformation where data is collected, analysed and understood through the interfaces we create.
Deliverables: UX/UI, Graphics, Information Architecture, Wireframes, Style guides

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    I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired L...


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