Design

Design in the hands of AI

As designers we often pride ourselves on our creative ingenuity and ability to translate abstract thoughts into creative solutions. Now when artificial intelligence (AI) is becoming a reality and used to maximize the chance of success we are seeing some serious competition to our human...

Design of the Swedish Pavilion in Hong Kong

It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia's premier design conference.  This year the Pavilion was inaugurated...

10 questions to help you write a killer design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. In the same way as markets has matured and evolved...

A guide to how design grow shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey...

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