Design in the hands of AI

As designers we often pride ourselves on our creative ingenuity and ability to translate abstract thoughts into creative solutions. Now when artificial intelligence (AI) is becoming a reality and used to maximize the chance of success we are seeing some serious competition to our human intelligence that we hold so high. We are living right in the midst of an AI boom where machines are mimicking human brain and in many cases, outperforming us. A tool for Innovation Human-centered innovation that has competitive value begins with uneathing a customer’s unmet or...

Design of the Swedish Pavilion in Hong Kong

It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia's premier design conference.  This year the Pavilion was inaugurated by Prince Carl Philip of Sweden, Helena Storm, Consul General of Sweden and Edward Yau Secretary for Commerce and Economic Development of Hong Kong. This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new  forms of expression. Ung Svensk Form...

10 questions for a killer design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. In the same way as markets has matured and evolved so has design. Design has become an intricate part of a company’s growth strategy. If you aim to compete with the best then past are the days when design projects only involved aesthetic considerations. Today professional design studios work by a process that identifies customer needs...

A guide to how design grow shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in San Fransisco known for its work with clients such as Apple, HP and Coca-Cola. This is just one of the many examples illustrating how the business world is not only finding design an indispensable element to...

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