How consumers make decisions in 2019

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process. For all brands, the ultimate goal is to motivate their customers to make a purchase. What motivates them to buy changes over time, with trends and the development of new technology. It is...

3 trends changing China.

After a decade in China we understand one thing - the customer culture is very different from the west. Yet, we realize that it is here growth will occur in the next decade. Companies are scrambling to decipher what to keep and when to change as they design for the second largest consumer market in the world. The most successful companies we work with spend time empathizing with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try...

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