3 trends changing China.

After a decade in China we understand one thing - the customer culture is very different from the west. Yet, we realize that it is here growth will occur in the next decade. Companies are scrambling to decipher what to keep and when to change as they design for the second largest consumer market in the world. The most successful companies we work with spend time empathizing with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try...

Design of the Swedish Pavilion in Hong Kong

It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia's premier design conference.  This year the Pavilion was inaugurated by Prince Carl Philip of Sweden, Helena Storm, Consul General of Sweden and Edward Yau Secretary for Commerce and Economic Development of Hong Kong. This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new  forms of expression. Ung Svensk Form...

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