The value of a user centric design process has been documented in several independent studies ranging from McKinsey to British Council, all concluding that the best design practitioner increases their revenues and shareholder returns at nearly twice (200%) the rate of their industry counterparts at S&P.
Our mission is to encourage and support our clients to improve their design and innovation process so they can better and more successfully transform their offers into new and meaningful products and services that create positive experiences, build lasting relationships and attract returning customers.
We subscribe to a ‘data first’ methodology where we lay the foundation for a truly user based design process, developing empathy towards the user to make sure it creates a good product to market fit.
Our process starts with conducting in-depth qualitative interviews with a small group of carefully selected people. We listen to them to define trends, attitudes, needs, values and behaviours across Asia.
It guarantees we come with the most advance yet viable solution on the market, becoming early movers, creating market differentiation and last but not least, becoming relevant in the eyes of our clients’ target customer.
We start by screening people belonging to the segments we want to include into our qualitative interview round. Our purpose is to empathize with people needs, especially what they do, why they do it and most importantly how their attitudes, values and behaviours interact with our clients’ business.
A good ideation process needs to start with a comprehensive review of all customer insights collected to identify areas of opportunity and a multidisciplinary team to analyse the idea from a variety of directions. Having a clear understanding of our target audience helps create a “single source of truth” fending off personal opinions.
Prototyping is an excellent way to experience the conceptual ideas and making them accessible for both internal and external feedback. The user experience should always be in the center of any ideation process.
Prototypes play an important part in our design and innovation process, both physical and digital. Building a simple mock-up combined with a co-creation workshop is one of the best ways to collect data from users or from stakeholders to create cross disciplinary consensus.
We develop a range of prototypes though out projects for different reasons. Cosmetic prototypes are used to visualise features described in the CMF documents. These are also excellent when collecting focus group feedback. With 2d digital interfaces we explore the usability of a system or an interface.
They all collect different type of user data and can be seen as a cheap insurance policy for a successful launch.
• Mock-ups – Great for co-creation and fast idea iteration with teams
• Solids – Size, form and proportions
• Cosmetic Prototypes – CMF variations and for focus group feedback
• Working prototypes – Testing handling and ease of use and for DFM
• 2D user interface – Testing concepts and co-creations with users
We invite our clients team to our facility in Hong Kong in a creative setting. We will moderate and together we create viable concepts and prototypes backed up by insights gathered in prior customer studies conducted for the clients.
All workshops are tailored for our clients specific need and expected outcome. A general ~3-5 day structure can look as described below.
Day 1 | Empathise – Review User Data, Identify Opportunities,
Day 2 | Define – Trends, Competitor Analysis, Value Propositions Canvas
Day 3 | Ideate – Ideation, Co-Creation & Mock-Ups.
Delivery of prototypes ~ 10 days
Day 4 | Evaluate – Testing, Focus Group Feedback. Refinements
Day 5 | Conclude – Set Targets, Draft Business Case.
In the same way we build brands to enhance recognition to drive awareness, so should products. Products deliver the ultimate user experience which forms the essence of the brand promise. Few companies other then the top market performers realise the impact good design has on revenue, loyalty and recognition. We call it ‘brand loyalty’ when in fact we are referring to product features that surpass consumer expectations.
Our designs are always created with the purpose of a strong identity that can be recognised and translated to a whole product family and described in a Design Guide.
We all love seamless interactions between the physical and digital world and we all hate when seemingly simple tasks destroys our day. Few customers will accept inadequate designed interfaces for long. Our main area of focus rests on understanding behavior patterns geared towards satisfying the majority of users. The love is expressed when the experiences are seamlessly intuitive.
For all Product Development we cooperate with our long time R&D partner in Hong Kong and in a protected jurisdiction for IP issues.
With seasoned R&D experience from product development for global brands we can offer;
Many times designers can both feel and be disconnected from production, especially when managing CMF. We can give you a hand and a pair of trained eyes.
CHOSE A PAYMENT OPTION THAT WORKS FOR YOU
At C’monde, our innovation is not limited to the innovation of products. We offer innovative pricing models so that our clients can receive the most value and results for their design investments.
PROJECT FEE BASED ON DELIVERABLES
We collaborate with our clients to clearly define project scope, resources and objectives within an agreed-upon time frame and budget.
For long term and ongoing support with a set monthly fee rate, companies with a wide variety of projects that need to be done each month can easily keep budget in check. A good option for long term strategy projects and managing creative organisations in need of support.
We believe in innovation and we want to help startups with great ideas to bring their business to the next level. A reduced fee structure combined with other forms of payment gives flexibility that startups demand.
Combine our design expertise and branding know-how with your technology, sales and distribution. Fees can then take the form of percentage of net sales of the licensed products for the life of the license.
For companies with great potential that we believe in, we want to get involved in any way that we can. We focus on the long-term value and results we achieve on behalf of our client, sharing the risks and rewards of our projects.