Three great examples how co-creation help companies innovate.

One of the best ways to win the customers loyalty is to give the customers a seat at the design table. The process is called “co-creation”, where brands and consumers work together to jointly create better ideas, products and services. Companies innovate by implementing ideas coming directly from their own consumers thus becoming relevant and reducing risk in the process. Let’s start with some numbers. Hitachi Europe commissioned Longitude Research to survey 554 senior executives and directors across a range of sectors in Europe to understand the state of co-creation, and...

How consumers make decisions in 2019

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process. For all brands, the ultimate goal is to motivate their customers to make a purchase. What motivates them to buy changes over time, with trends and the development of new technology. It is...

Three trends changing China.

After a decade in China we understand one thing - the customer culture is very different from the west. Yet, we realize that it is here growth will occur in the next decade. Companies are scrambling to decipher what to keep and when to change as they design for the second largest consumer market in the world. The most successful companies we work with spend time empathizing with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try...

Design in the hands of AI

As designers we often pride ourselves on our creative ingenuity and ability to translate abstract thoughts into creative solutions. Now when artificial intelligence (AI) is becoming a reality and used to maximize the chance of success we are seeing some serious competition to our human intelligence that we hold so high. We are living right in the midst of an AI boom where machines are mimicking human brain and in many cases, outperforming us. A tool for Innovation Human-centered innovation that has competitive value begins with uneathing a customer’s unmet or...

Design of the Swedish Pavilion in Hong Kong

It was a true honour to have been asked by the Swedish Consulate and Svensk Form to design the Swedish Pavilion exhibited during 2017 Design Inspire expo in Hong Kong the supporting expo to BODW, Asia's premier design conference.  This year the Pavilion was inaugurated by Prince Carl Philip of Sweden, Helena Storm, Consul General of Sweden and Edward Yau Secretary for Commerce and Economic Development of Hong Kong. This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new  forms of expression. Ung Svensk Form...

Five pillars of innovation that every business can use.

Let's talk innovation. Can big businesses innovate? They have the resources, industry expertise and distribution at their disposal. They just need the right mindset, tools, and people. That is what most people say, right. That opinion was given a spin in a great article I read a few months back from DDB in cooperation with Byron Sharp at the University of South Australia. The thinking is significant because it challenges the long-standing business premise that growth is anchored to a consumer who makes reasonable and logical decisions to advance his lifestyle....

We’re sending our employees packing!

We all know millennials aren’t the easiest to please; they are always on the hunt for new experiences. Staff retention and talent shortage is an increasing challenge for organisations all over the world and they are all revising their strategies to attract and retain a new breed of workforce.  A characteristic that stands out among millennials is their strong appetite for international experiences. According to a 2016 white paper published by Robert Walters, 79% of millennials look for travel opportunities and overseas experience as part of training or employment programs. With this in...

Breeding grounds for China’s next ‘unicorn’

Hong Kong is becoming a hotbed for IoT start-ups and attracting a number of incubators and accelerators to set-up shop in the twin cities Hong Kong and Shenzhen, leveraging benefits from both sides. As the IoT industry gains momentum, the demands intensify. The bars for lead-times and cost efficiency are constantly being challenged by investors and the unforgiving millennial consumer will only give you one chance to deliver upon your Kickstarted promise. It’s a cut-throat competition that not many survive. Because of the heightened demands startups are choosing to set up shop...

Keynote in Ningbo for HK TDC

Last week I was honored to represent HK’s Creative Industries in a keynote speech for the Hong Kong Trade & Development Council in Ningbo, China. Hong Kong is in my view a unique city that sits in-between east and west. People fly in, products are shipped out. I meet more creatives from global brands here then any other city I have lived in. We discuss, share ideas and compare notes. This influx of creative minds makes the city creatively richer, more tolerant and competitively stronger in both market insight or...

Invited speaker at BODW, Asia’s premier design event

Super happy to be  invited to speak at Asia's premier design event. My topic this year will be – 3 simple steps to improve your customers validation. Launching a new product is a risky business and always takes a huge amount of resources. You can limit the risk and get a better customer response with a well developed customer validation process. This is key for companies who want to move up the value chain. The line-up of speakers this year is super impressive with names such as Tim Brown /IDEO, Julien...

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